![]() If they do it without enthusiasm, or it seems forced, the audience will notice it, and that can be counterproductive on platforms like TikTok. Estudillo adds that “the most important thing is for the artist to feel comfortable with the content that they share. A new generation of users who may have never heard Pink Floyd could now discover them,” says Laura Estudillo, who, after working in communications at Warner, founded the agency Panorámica in 2017 and works with artists including Chanel and Alizzz. “It’s more and more common for people to discover music on TikTok, and if you’re not present there, you’re going to be closing off an immense opportunity for promotion. ![]() Most unexpected has been this week’s news that Pink Floyd have made their entire song catalog available in TikTok’s sound library, and they will begin regularly posting exclusive videos on the platform. While Generation Z is TikTok’s primary audience, though, idols from other generations have also begun experimenting with the platform. ![]() In March, Rosalía released her album Motomami with an exclusive performance for the social platform, including live performances of her songs and interviews with her celebrity friends. Other stars, however, have embraced the platform, fully aware of its marketing power. From Rosalía to Pink Floyd, the new viral video It’s always been like this to some extent, but I can imagine that now it must be really draining and hard to bear,” says Luis Cerveró, a music video director and founder of the Barcelona production house CANADA. “They’re forced to constantly generate content to satisfy the current neoliberal machine. The artist Halsey has publicly stated that her record company has prohibited her from releasing her new song “unless they can fake a viral moment on TikTok.” She joins a long list of stars who have criticized such demands, including Florence Welch, Ed Sheeran, Charli XCX and FKA Twigs. Now, the platform is threatening to set new rules for the music industry. During the pandemic, TikTok became the most popular social network in the world. Almost anything fits the bill, as long as it is attractive to advertisers.”īut a new paradigm shift arrived from China at the end of 2016. It tried reality shows, competitions, series, movies, until arriving at what it is today, a platform for all kinds of programs directed at an audience of teenagers and young people. With the platform’s arrival, as Lorbada recalls, “the ways of consuming videos changed, just as with films and TV series when Netflix appeared.” That made MTV start “a desperate race, completely changing its concept and forgetting that the M in their logo came from the word music. It is now the second-most-visited website in the world after Google. Everything started with “Video Killed the Radio Star” by the Buggles. That lasted until the arrival of YouTube, which almost completely finished off those music video channels,” says Javier Lorbado, who was the director of the well-known Spanish music studio Sol Música from 1997 to 2014 and now works as a freelance digital communication specialist for artists, record labels and managers. But the most torrid Latino music videos were always a good night-time option for platforms without porn. There was some competition for the audience, even though it was always light years away from the viewership of film, sports or documentaries. “First, music videos on open channels disappeared, because record labels tried to recover their losses from pirating by charging significant amounts to broadcast them, so they could only be seen on pay TV. But that culture began to decline around the arrival of the internet, if not shortly before. In the 1980s and 1990s, it gave rise to pop’s most recognizable stars, introduced a generation of cultural icons and colonized its viewers’ eyes and ears, as songs became inextricably associated with the imagery of their videos. The genre would become central to pop culture. The first video it played was highly symbolic: The Buggles’ Video Killed The Radio Star. On August 1, 1981, MTV began broadcasting on cable television.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |